IN THIS ISSUE
📰 Sponsor Pathway: Reach 10,000 soccer obsessives
⚽️ Soccer Jobs: The latest and greatest
🗣️ Career Tips: The window is open
👀 Extra Extra: Inter Miami’s big sponsorship number
REACH 10,000 READERS
Every Wednesday, this newsletter lands in front of almost 10,000 people who are part of the American soccer industry.
Our subscribers include employees who work at 29 of 30 MLS clubs, 14 of 16 NWSL clubs, 40+ USL clubs, as well as U.S. Soccer, FIFA, the Premier League, Serie A, Bundesliga, ESPN, CBS, DAZN, NBC, and hundreds of other clubs and companies impacting the soccer industry in America.
Readers open each issue at a 68% clip - and you can now reach them every week.
We've opened up a handful of ad spots:
Presenting Sponsor: Banner placement at the very top of the email
Featured Job: Your role at the top of the jobs section with your logo, a short write-up, and a direct apply link
Social Amplification: A featured job placement, plus posts on my LinkedIn and X (40k combined followers)
See options and pricing here →
And if you want to know more, drop me a line: [email protected]
-Kyle Sheldon, Co-Founder & CEO
NEW SOCCER JOBS
- Director, Creators - MLS
- VP, Content Strategy - NWSL
- Academy Director - FC Cincinnati
- Business Intelligence Specialist - USL
- Marketing Director - San Diego Wave FC
- Senior Director, High Performance - NWSL
- Podcast Producer - U.S. Soccer Federation
- Senior Director, Partnership Sales - Bay FC
- Vice President, Enterprise Partnership - MLS
- High-Performance Director - New Mexico United
- Vice President, Community & Impact - Gotham FC
- Director, Ticket Sales - Sacramento Republic FC
- Vice President of Partnerships - Hartford Athletic
- Vice President, Ticket Sales & Service - KC Current
- Director, Ticket Operations & Strategy - D.C. United
- Sr Director, Digital Marketing & Product - LA Galaxy
- Director of Marketing - Colorado Springs Switchbacks FC
- Senior Manager, Partnership Development - Washington Spirit
- Senior Manager, Operations & Environments - U.S. Soccer Federation
- Vice President, Business & Commercial Operations, MLS NEXT Pro - MLS NEXT Pro
⚽️ CAREER TIP: THE WINDOW DIDN'T CLOSE. IT JUST OPENED.
I can sense a feeling going around that the moment has passed for brands wanting to activate in soccer.
The World Cup is over, and a lot of people are treating that like a missed window.
But here’s what you need to know:
The World Cup wasn't the only door into soccer. Not even close.
It was an accelerator for all of them.
WHY THIS MATTERS
This summer’s tournament brought more people into soccer than at any point in American history.
Millions of casual viewers turned into curious fans. Curious fans turned into invested ones. And now all of those people are looking for ways to stay connected to the sport.
That's not the end of a wave.
That's the beginning of one.
The industry that supports this sport is about to spend the next several years figuring out how to keep, grow, and serve the new audience the World Cup just created.
And that reshapes what the sport needs from the people and organizations inside it.
WHAT ACTUALLY CHANGED
The World Cup didn't just create a spike in attention.
It changed the baseline.
There are more soccer fans in this country now than there were six months ago
Those fans are spread across MLS, the NWSL, USL, Liga MX, various European leagues, and national teams
Every one of those organizations is now competing to hold the attention the tournament generated
And the brands that were on the sidelines are realizing the audience is bigger and more durable than they assumed
That shift creates a different industry than the one that existed before the tournament.
Bigger, more competitive, and more focused on turning attention into lasting connection.
THE QUESTION THAT SEPARATES THE WINNERS
As the industry moves into this next phase, the organizations and brands that win will be the ones who ask a better question.
Not "how do we buy an asset and put our logo somewhere?"
But "how do we actually add value to the fan's experience?"
That distinction is going to define the next era of soccer in America.
The players in this industry who understand it will build things that last.
The ones who don't will spend money and wonder why it didn't connect.
WHAT THIS MEANS FOR YOU
If it feels like you missed the moment, you didn't.
The World Cup opened a window that's still wide open, because the fans it created are all still here, looking for a reason to stay.
👉 This week, pay attention to how clubs, leagues, and brands are trying to hold onto their new fans. Notice who's adding real value and who's just showing up.
That's where the sport is heading.
And the window just opened.
-Kyle Sheldon, Co-Founder & CEO
ICYMI: MUST-READ ARTICLES
📰 Extra! Extra! Here are a few quick reads to stay up to date with the latest soccer happenings...
Orlando Pride extend Barbra Banda through 2029 [via Orlando Pride / OurSports Central] - Announced one day after her brace and one year before a World Cup in Brazil.
Inter Miami's sponsorship business now out-earns the bottom five MLS clubs combined [via Sportico] - Local revenue has grown from $55M (2022) to $215M (2025), with $250M projected.
Cavan Sullivan named Player of the Matchday at 16 years, 351 days [via MLS] - Third-youngest ever, behind Freddy Adu and Santino Quaranta, both of whom played for D.C. United.
Campeones Cup lands on Apple TV and a Cooligans on Yahoo simulcast [via MLS] - Wednesday's Inter Miami–Cruz Azul is the first trophy match at Nu Stadium (26,700), and MLS is putting a creator-led broadcast alongside Apple to reach a younger, bilingual audience on a weeknight.
ALSO…
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SEE YOU SOON, SOCCER FRIENDS
